AI Chatbots Must Declare Themselves Under New EU Rules—Or Face Fines of €15M

Businesses using AI to communicate with customers are on notice. From August 2026, every company deploying chatbots, virtual assistants, or AI-powered customer service tools in the European Union must make one thing crystal clear: you’re talking to a machine, not a human. Article 50 of the EU AI Act mandates that providers ensure AI systems …