Build. Market. Convert.
Pwani is the consulting company run by Rishi Lakhani as well as his digital marketing blog.
PWANI IS A DIGITAL MARKETING CONSULTANCY
Rishi Lakhani has years of experience in Digital Marketing, working across multiple channels, brands, countries and continents.
LET’S WORK TOGETHER!
Our Services
The consultancy works across a range of digital marketing channels, with strategies backed by years of experience in the field.
What PWANI DOES
Unlike most consultants, our primary strategy is one of a 360 degree view of marketing, regardless of the channel. We like to build a model of the whole process before we can fully understand “what next”. This is an important differentiation, digital channels do not work in silo, and its important to frame them in the full context they exist in.


SECOND OPINION SERVICES
One of the most common services that new or prospective clients love to engage us in is our “Second Opinion Consulting”. The primary purpose of this service is to review what the current agency or inhouse team is doing, making sure that no major gaps or opportunities are left unexplored.
Book a Free Initial Consulting
Sometimes chemistry is more important than randomly picking someone to work with. Which is why Rishi offers a free initial consult. Bring your challenge to him, and he will see if it is something he could help with and will use the time to outline what the solution may be.
FROM THE BLOG
Latest News
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The Invisible Text That Turns AIChatbots Into Spies
Read more: The Invisible Text That Turns AIChatbots Into SpiesSomeone just weaponized your AI assistant. You won’t see it coming. Security researchers just demonstrated something terrifying: They embedded hidden instructions in a presentation, asked Microsoft Copilot for a summary, and watched it silently exfiltrate email data to…
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The ChatGPT Zero-Click Exploit: Using Blackhat SEO
Read more: The ChatGPT Zero-Click Exploit: Using Blackhat SEOThere’s an uncomfortable truth most security researchers aren’t emphasizing about the latest ChatGPT vulnerabilities: attackers don’t need to build elaborate fake websites and wait months for them to rank. They can simply hijack sites that already dominate search…
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Voice AI Providers Face £17.5 Million GDPR Penalties as Compliance Gap Widens
Read more: Voice AI Providers Face £17.5 Million GDPR Penalties as Compliance Gap WidensUK businesses deploying AI voice agents are inadvertently exposing themselves to catastrophic regulatory fines, with many unaware their platforms breach fundamental data protection requirements. The surge in AI voice agent adoption has created an urgent compliance crisis. While…


